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Salt of Life Coaching
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ABOUT US

Who We Are

Salt of Life Coaching is built on the belief that every person holds untapped strength and potential — often hidden in the space between where they are and where they want to be. Our mission is to walk alongside you in that space, empowering you to unlock clarity, confidence, and the courage to pursue lasting transformation.


Our coaches come from diverse real-world backgrounds: public service, Fortune 20 leadership, nonprofit impact, entrepreneurship, education, and more. What unites us is a shared calling — to serve others in the coaching capacity, not as distant experts, but as trusted partners in your personal and professional growth.


For us, coaching is not therapy. It’s not consulting. Not mentoring.


It’s the art and science of empowering others to become the change they seek.
 

Our Approach

At Salt of Life, coaching is a space of mindfulness, empowerment, and action. 


We believe in cultivating:


Connection — because all change starts with being seen, heard, and valued
Meaning — because purpose gives every target its power

Autonomy — because true transformation comes from within, not from instruction


We don’t "fix" — we facilitate.
We don’t direct — we walk beside.
We don’t impose — we liberate what's already there.


Coaching is mutual transformation. As you grow, we grow — as you become more of who you are meant to be, the world changes too.

Our Framework: The STRONG Method™

Every coaching journey is anchored in our proven STRONG Method™:


  • S — Strengths: Uncover your unique assets
  • T — Targets: Define what matters most
  • R — Roadmap: Chart your personalized path
  • O — Obstacles: Face and overcome barriers
  • N — Navigation: Stay adaptable as life changes
  • G — Greatness: Step fully into your best self


This method turns insight into action, and action into transformation — guiding you from stuck to strong, from vision to reality.

Learn More About STRONG Method™

OUR COACHES: MEET THE TEAM

Ken Grubbs

Wende Grubbs

Wende Grubbs

Ken brings 25 years of leadership in public safety and nonprofit service, shaped by his experience as a U.S. Marine Corps veteran. As a NAME certified marriage coach and a candidate for ACE Certified Health Coach, Ken is passionate about strengthening mind, body, and spirit through practical wellness, nutrition, and fitness guidance.

Wende Grubbs

Wende Grubbs

Wende Grubbs

Wende offers 30 years of corporate leadership across finance, insurance, and technology industries, and specializes in business transformation, change leadership, and executive coaching. As a NAME certified marriage coach and ICF Life Coach candidate, she is dedicated to helping individuals and leaders navigate change with clarity, confidence, and lasting impact.

READY TO TAKE THE NEXT STEP?

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Salt of Life Coaching

(941) 662-5559

Copyright © 2025 Salt of Life Coaching - All Rights Reserved.

LIMITED TIME: Get 50% off!

Join the exclusive Founding Client Coaching Package!


  • 8 Individual Coaching Sessions (1-hour each)
  • Custom coaching plan based on your goals
  • Must complete by October 31, 2025
  • 50% Off — Only $340 total (Regular $680)


⚠️ Only 15 spots available. First come, first served.

Schedule Now